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Initial steps before launch
Appsflyer Advanced Privacy Postback (Probabilistic Attribution) for IOS14 updates
New privacy policies of IOS14+ prohibits the attribution platforms to store data of end-user. That's why Probabilistic Attribution is introduced as a new system of conversion tracking.
Here you'll learn how to get postbacks without ClickID {tid} there if you're integrated with Appsflyer or with other mobile attribution platforms.
If your advertiser uses one of the listed attribution platforms and it concerns Apple’s policy, it means you and all your affiliates should use Probabilistic Attribution.

Step-1: Get Privacy Postback

  • Click on Shortcuts button on topbar.
  • Select Postback Option
  • Click on MMP Mobile Tracking Integration button
MMP Mobile Tracking Integration Template in Offer18
Copy the ready-to-go email content for integration and share it respective partner (In this case; appsflyer)
You have to have an account activated by mobile attribution platforms , like Appsflyer.

Supported Macros for Advanced Privacy Postback

Appsflyer Macro
Offer18 Parameter
Description
{Site ID}
&a=
To receive affiliate id in Offer18
{Sub site ID}
&p_sub_aff_id=
To receive sub affiliate in Offer18
{Campaign ID}
&oid=
To receive offerid in Offer18
{Country code}
&p_country=
To receive Conversion Country in Offer18
{Click Unix timestamp}
&p_timestamp=
To receive time of click occured (UNIX Timestamp)
{Postback ID}
&p_postbackid=
To receive unique action id of postback
{Partner event ID}
&event=
To receive partner event identifier in Offer18
{Event name}
&adv_sub1=
To receive advertiser event name
{Bundle ID}
&p_package=
To receive Bundle ID in Offer18
Advance Privacy Postback (Sample)

Install Postback:

https://mynet.o18.app/p?privacy_postback=1&mid=000&a={Site ID}&p_sub_aff_id={Sub site ID}&oid={Campaign ID}&p_country={Country code}&p_timestamp={Click Unix timestamp}&p_postbackid={Postback ID}&p_package={Bundle ID}

In-App Events Postback:

https://mynet.o18.app/p?privacy_postback=1&mid=000&a={Site ID}&p_sub_aff_id={Sub site ID}&oid={Campaign ID}&p_country={Country code}&p_timestamp={Click Unix timestamp}&p_postbackid={Postback ID}&event={Partner event ID}&adv_sub1={Event name}&p_package={Bundle ID}
Important Note:
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The &mid= value will vary for each partner account
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The Parameter &privacy_postback=1 must not be modified/removed.
To know the setup instructions on Appsflyer Click here
Last modified 2mo ago