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Initial steps before launch
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Token/Macro list to be used in Offer URL of advertisers
Correct use of tokens, leads to uninterrupted tracking flow if the tokens or macros are not correctly configured in Offer18 URL in that case , data didn't get exchanged between user and his client.

Tokens to be used in offer URL for the purpose of exchange click information with advertisers.

Macro Name
Token
Description (when to use)
TID
{tid}
This is platform's unique clickid macro. Every time a click reaches to Offer18 and sent to advertiser, a unique value can be passed as identifier of sent click in Offer URL Whenever advertiser wants to receive clickid in Offer URL; user should use this macro {tid}
Affiliate ID
{aff_id}
To pass affiliate id/source id/publisher id in Offer URL
Sub Affiliate ID
{sub_aff_id}
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To pass sub-affiliate id/sub-source id/sub-publisher id in Offer URL
Click IP Address
{ip}
To pass click IP in Offer URL
Offer ID of Offer
{offerid}
To pass offerid in Offer URL
Offer Name of the Offer
{offername}
To pass offer name in offer URL
Device User Agent (url encoded)
{useragent}
To pass Device useragent in offer URL
Device User Agent (raw format)
{raw_useragent}
To pass Raw Device useragent (not recommended)
Advertiser's ID
{adv_id}
To pass advertiser accountID (advertiser data)
Country Code (2-digit)
{country}
To pass country name in Offer URL
Exact Click Time
{timestamp}
To pass click time in unix timestamp format
DeviceID (Affiliate Data)
{deviceid}
To pass device id in Offer URL (if received from affiliates in Affiliate Tracking link)
SourceID (Affiliate Data)
{source}
To pass source id in Offer URL (if received from affiliates in Affiliate Tracking link)
Google Advertising ID (Affiliate Data)
{googleaid}
To pass google id in Offer URL (if received from affiliates in Affiliate Tracking link)
Android Device ID (Affiliate Data)
{androidid}
To pass android id in Offer URL (if received from affiliates in Affiliate Tracking link)
IOS Device IDFA (Affiliate Data
{iosidfa}
To pass IDFA id in Offer URL (if received from affiliates in Affiliate Tracking link)
Operating System
{os}
To pass operating system details in Offer URL
Operating System Version
{os_ver}
To pass operating system version details in Offer URL
random
{random}
to pass

In Addition to all above if Offer18 Users wants to pass more information in advertiser URL then below tokens can be used:

Macro Name
Token
Description (when to use)
Dynamic Affiliate Sub1
{aff_sub1}
Additional Data to receive from Affiliate and pass in Offer URL
Dynamic Affiliate Sub2
{aff_sub2}
Additional Data to receive from Affiliate and pass in Offer URL
Dynamic Affiliate Sub3
{aff_sub3}
Additional Data to receive from Affiliate and pass in Offer URL
Dynamic Affiliate Sub4
{aff_sub4}
Additional Data to receive from Affiliate and pass in Offer URL
Dynamic Affiliate Sub5
{aff_sub5}
Additional Data to receive from Affiliate and pass in Offer URL
Last modified 2mo ago
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