> For the complete documentation index, see [llms.txt](https://knowledgebase.offer18.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://knowledgebase.offer18.com/zh/lian-meng-huo-ban/ji-cheng/google-ads-ji-cheng.md).

# Google Ads 集成

### 创建活动

1\. 登录到 Google Ads 帐户

2\. 点击 “**+ NEW CAMPAIGN**” 以创建新活动。

![](/files/2b943d764af9c0d70268c89ea41b7d37126acc2d)

3\. 选择活动目标，例如 - **销售、线索、网站流量、** 等。 

4\. 定义 **活动名称、定位和预算**

5\. 定义 **广告组** 和 **关键字**

6\. 创建广告 **» 广告 URL 选项**

7\. 将 **联盟跟踪 URL** 放在 “**跟踪模板**"

![](/files/8b887cbe4025ea4668e0ef5dc50ef359be41ae00)

**示例联盟跟踪 URL**

```
https://example.o18.click/c?o=000000&m=0000&aff_click_id={gclid}
```

8\. 添加 URL 后缀（如果有）

9\. 转到 “保存广告”

更多信息请访问

{% embed url="<https://support.google.com/google-ads/answer/6324971/>" %}

***

### 回调（Postback）设置

#### 在 Google Ads 中创建转化事件

* 工具与设置。
* 选择 **转化次数** 位于 **测量**.
* 点击 “**+**” 图标以添加新的转化。

![](/files/9758457198a12f2460630a2330ec1e33d33fbf56)

* 选择 **网站** 从可用选项中选择。
* 选择 **类别** 并输入 **转化名称**.
* 输入其余详细信息并提交。

![](/files/0cc1876b9b18d7daf7539c50c749943620346318)

选择 “**自行安装标签**” 在可用选项中。

![](/files/53698830c6da8bd1054a59ee4464bdcf4333fa52)

1. 从 “**全局站点标签**” 字段收集全局站点标签。
2. 从 “**事件片段**” 字段收集全局站点标签。

![](/files/3091184ea2b0221f63c99d59f87cf151f3a457d2)

![](/files/d706fbc18923e2a7a4226172ecd059234ce54c7a)

#### ” 字段收集事件特定标签。

* 在 Offer18 添加回调（Postback）
* 优惠 **»** 登录联盟仪表板

![](/files/1288494d1dfc4e6ecf0efb817d94b28a3427f69c)

* 我的优惠（已批准）
* 点击优惠名称以进入其配置。&#x20;
* 向下滚动到回调（Postback）部分
* 从类型下拉框中选择 “HTML 标签/iframe”。
* 将全局站点标签和事件片段放入回调字段内
* 点击 添加 按钮

![](/files/b7d0fc1beb8323572658ade2eeb4df75a9cfc627)

***

### 回调结果

结果可能需要 3 小时 - 24 小时 才会在 Google Ads 中显示。

![](/files/f1ec9c2a46ac3b30f929e92688140fe66fb7a2fc)

更多信息请访问

{% embed url="<https://support.google.com/google-ads/answer/12216424?rd=2&ref_topic=12215426&visit_id=637926888634649873-4209706850>" %}

{% embed url="<https://support.google.com/google-ads/answer/13707399?hl=en&ref_topic=13707811&sjid=178473964894936803-NC>" %}


---

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