# 跟踪用户旅程

您可以通过在用户访问您的页面时捕获 UTM 参数（例如 `utm_source`, `utm_medium`, `utm_campaign`等）并将它们与最终转化关联，来跟踪每次记录的转化的完整用户旅程。这有助于您了解哪些流量来源和活动带来结果。使用 **Offer18’s WebSDK**，您可以无缝捕获这些 UTM 详细信息，将它们与用户会话关联，并确保在发生转化时准确记录——从而让您对归因和活动表现有全面可见性。

### 要按照以下说明跟踪用户旅程

### **1. Offer 设置**

要跟踪用户旅程，创建 Offer18 仪表板中的 Offer 时，必须在 Offer URL 中以及所有落地页中包含点击 ID 参数和令牌。

{% code overflow="wrap" %}

```
示例：https://example.com/?utm_term=1545&utm_source=affiliate&<YOUR-CLICK-ID-PARAMETER>={tid}
```

{% endcode %}

像此示例链接一样，用户必须将 `<YOUR-CLICK-ID-PARAMETER>` 替换为他们选择的 clickid 参数。

<figure><img src="/files/95aa43ce0dcc9f3524ddcdf055809b73498ddba7" alt=""><figcaption></figcaption></figure>

### 2. 代码放置

在创建 Offer 后，将以下代码片段添加到除订单确认/订单成功（感谢页）之外的所有着陆页中。\
\ <mark style="color:紫色;">放置位置：头部</mark>

{% code overflow="wrap" %}

```html
<script src="https://web-resources.offer18.net/sdk/web/WebSDK.js"></script>
<script>
    window.Offer18WebSDK.initializeUrlParam('<YOUR-CLICK-ID-PARAMETER>', { trackUserJourney: true });
</script>
```

{% endcode %}

<mark style="color:紫色;">放置位置：感谢页/订单成功页（单页）</mark>

<pre class="language-html"><code class="lang-html">&#x3C;script src="https://web-resources.offer18.net/sdk/web/WebSDK.js">&#x3C;/script>
<strong>&#x3C;script>
</strong>    window.Offer18WebSDK.trackConversion({
        domain: '',
        accountId: '',
        offerId: '',
        coupon: '', 
        postbackType: '', // 'iframe' 或 'pixel'
        isGlobalPixel: false, // true 或 false
        allowMultiConversion: false, // true 或 false
        conversionData: {
            event: '', // 事件名称（请指定事件）
            payout: '', // 支付金额（请指定支付金额）
            sale: '', // 销售金额（请指定销售金额）
            currency: '',
            adv_sub1: '',
            adv_sub2: '',
            adv_sub3: '',
            adv_sub4: '',
            adv_sub5: '',
        }
    })
&#x3C;/script>

</code></pre>


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