Facebook Conversion API
With the Facebook Conversion API, you can easily send conversion data straight to Facebook. This helps you track how well your ads are doing and make them work better, all without needing third-party cookies.
To use the Facebook Conversions API, you need: a Dataset ID and an Access Token.
Get necessary data from Facebook business account
Dataset ID
All Tools » Event Manager » Data sources
Connect Data Source » Define Data Source Name » Next
Meta pixel and Conversion API (Recommended) » Next
Select Events in Additional Events (as per requirement) » Continue
Select Customer information parameters
Review Setup » Finish
Now click on Settings of created Data Source to copy Data Set ID
For Access Token
Scroll down on the same page » Move to Conversion API section
Go to Generate Access Token (under Set up direct integration) » Copy Access Token
Placement of dataset ID and an access token in Affiliate dashboard
Login to Affiliate dashboard » open respective Offer
Go to Postback section
Select Facebook in Type
Place Dataset ID and Access token
Select Event
Define Facebook Event
Facebook User data (Two values are mandatory to pass in Facebook User Data)
For facebook Click ID use {aff_click_id}
For other values use additional parameters from {aff_sub1} to {aff_sub5}
Go to Submit
To use existing Dataset ID and Access Token, click on Use Existing then select Dataset ID from drop-down.
Make sure to use the same parameters in affiliate tracking link to receive the values from Facebook.
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