Snapchat Conversion API

With Snapchat API, one can pass conversion data to snapchat successfully when third party cookies are blocked.

To use the Snapchat Conversion API, you need: Pixel ID and Access Token

Get necessary data from Snapchat business account

Pixel ID

  1. Go to Event Manager in Snapchat business account

  2. New Event Source » Select "Web" » Next

  3. Select "Conversion API" in Set Up Web Event » Next

  1. Create new pixel or select already created pixel from dropdown » Define pixel name » Confirm

  2. After creating a pixel, copy the Pixel ID

Access Token

  1. Setup Snap Pixel

  2. Select already created Pixel » Select "Create a New Token" under CAPI Access Token » Next

  1. Generate token button » Next

  2. Select "Manual Setup" in Event setup method » Next

  3. Select Events as per your requirement » Next

  1. Copy "Your Access Token" » Finish

Placement of Pixel ID and an Access Token in Affiliate dashboard

  1. Login to Affiliate dashboard » open respective Offer

  2. Go to Postback section

  1. Select Snapchat in Type

  2. Place Pixel ID and Access token

  3. Select Event

  4. Define Snapchat Event

  • For Snapchat Click ID use {aff_click_id}

  • For other values use additional parameters from {aff_sub1} to {aff_sub5}

  1. Go to Submit

To use existing Pixel ID and Access Token, click on Use Existing then select Pixel ID from drop-down.

Make sure to use the same parameters in affiliate tracking link to receive the values from Snapchat.

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