Snapchat Conversion API

With Snapchat API, one can pass conversion data to snapchat successfully when third party cookies are blocked.

To use the Snapchat Conversion API, you need: Pixel ID and Access Token

Get necessary data from Snapchat business account

Pixel ID

1. Go to Event Manager in Snapchat business account

2. New Event Source » Select "Web" » Next

3. Select "Conversion API" in Set Up Web Event » Next

   

1. Create new pixel or select already created pixel from dropdown » Define pixel name » Confirm

2. After creating a pixel, copy the Pixel ID

Access Token

1. Setup Snap Pixel

2. Select already created Pixel » Select "Create a New Token" under CAPI Access Token » Next

   

1. Generate token button » Next

2. Select "Manual Setup" in Event setup method » Next

3. Select Events as per your requirement » Next

   

1. Copy "Your Access Token" » Finish

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Placement of Pixel ID and an Access Token in Affiliate dashboard

1. Login to Affiliate dashboard » open respective Offer

2. Go to Postback section

   

1. Select Snapchat in Type

2. Place Pixel ID and Access token

3. Select Event

4. Define Snapchat Event

• For Snapchat Click ID use {aff_click_id}

• For other values use additional parameters from {aff_sub1} to {aff_sub5}

1. Go to Submit

To use existing Pixel ID and Access Token, click on Use Existing then select Pixel ID from drop-down.

Make sure to use the same parameters in affiliate tracking link to receive the values from Snapchat.