TikTok Event API
Last updated
Last updated
With the TikTok event API, you can easily send conversion data, helping track ad performance on TikTok and optimize ad delivery, especially when third-party cookies are blocked.
To use the TikTok Event API, you need: a Pixel ID and an Access Token
Tools » Event
Go to Manage for Web Events
Enter Pixel name » Select "Events API" as a Connection Method » Next
Select "Manually Set Up Events API" in Installation Type » Next
Make sure you're in Ads Manager » Assets » Settings
Pixel ID will appear after "ID:" » Copy this Pixel ID
Event Manager » Settings
Go to "Generate Access Token" under Events API Section
Login to Affiliate dashboard » open respective Offer
Go to Postback section
Select TikTok in Type
Place Pixel ID and Access token
Select Event
Define TikTok Event
For TikTok Click ID use {aff_click_id}
For other values use additional parameters from {aff_sub1} to {aff_sub5}
Go to Submit
To use existing Pixel ID and Access Token, click on Use Existing then select Pixel ID from drop-down.
Make sure to use the same parameters in affiliate tracking link to receive the values from TikTok.
