TikTok Event API
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With the TikTok event API, you can easily send conversion data, helping track ad performance on TikTok and optimize ad delivery, especially when third-party cookies are blocked.
To use the TikTok Event API, you need: a Pixel ID and an Access Token
Tools » Event
Go to Manage for Web Events
Enter Pixel name » Select "Events API" as a Connection Method » Next
Select "Manually Set Up Events API" in Installation Type » Next
Make sure you're in Ads Manager » Assets » Settings
Pixel ID will appear after "ID:" » Copy this Pixel ID
Event Manager » Settings
Go to "Generate Access Token" under Events API Section
Login to Affiliate dashboard » open respective Offer
Go to Postback section
Select TikTok in Type
Place Pixel ID and Access token
Select Event
Define TikTok Event
For TikTok Click ID use {aff_click_id}
For other values use additional parameters from {aff_sub1} to {aff_sub5}
Go to Submit
To use existing Pixel ID and Access Token, click on Use Existing then select Pixel ID from drop-down.
Make sure to use the same parameters in affiliate tracking link to receive the values from TikTok.
