Retargeting Tag

Retargeting tag is a piece of JavaScript code that an advertiser adds to a website or landing page. It helps to track user behavior on a website. When a user/visitor visits the website, it collects some data such as the page visited, IP address, and cookie details, etc. It is helpful to retarget the user after post visits.

To save an affiliate's retargeting code in the offer, follow these steps:

1. Go to Offers » Offer - Approved

2. Click on Offer name / ID to enter into its configurations panel.

3. Go to More » Retargeting Tags

4. Click on "+ Add Retargeting Tag"

5. Define tag name, Select Affiliate ID

6. Place URL (optional)

7. Place affiliate retag code/script in "Code" » Submit

After submitting, Offer18's retargeting script will be generated and needs to be placed on the website. You can easily make changes in the affiliate's retargeting code. The Offer18 retargeting script will take some time to update.

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Global Retargeting tag

In order to use Global retargeting code, follow the instructions given below

Offer Setup

For Global retargeting code, it is mandatory to include affiliate Id and offer Id parameter and token in the Offer URL and also for all the landing pages while creating offer in Offer18 dashboard.

https://example.com/?aff_id={aff_id}&offer_id={offerid} 

This code is intended for placement on the advertiser's website. It will automatically detect relevant browser data and execute the retargeting script accordingly.

<script>
const p=n=>new URLSearchParams(window.location.search).get(n),a=p('aff_id'),o=p('offer_id');if(a&&o){const s=document.createElement('script');s.src=`https://web-resources-dyn.offer18a.net/sdk/web/WebRTG.js?t=ao&a=${a}&o=${o}`,s.async=!0,document.body.appendChild(s)}
</script>