# Google Ads Integration

### Create Campaign

1\. Sign in to Google Ads Account

2\. Click on "**+ NEW CAMPAIGN**" to create a new campaign.

![](/files/hmXyoTKSJRKWlWF3UC22)

3\. Select Campaign Objective Like - **Sales, Leads, Website traffic,** etc. 

4\. Define **Campaign Name, Targeting, and budget**

5\. Define **ad groups** and **keywords**

6\. Create ads **» Ad URL Options**

7\. Place **Affiliate Tracking URL** in "**Tracking Template**"

![](/files/SZ14eNsNgyv5ztjVEMUv)

**Sample Affiliate Tracking URL**

```
https://example.o18.click/c?o=000000&m=0000&aff_click_id={gclid}
```

8\. Add URL Suffix (If any)

9\. Go to "Save ad"

For more information visit

{% embed url="<https://support.google.com/google-ads/answer/6324971/>" %}

***

### Postback Setup

#### Create Conversion Event in Google Ads

* Tools & Settings.
* Select **Conversions** under **Measurement**.
* Click on the "**+**" sign to add a new conversion.

![](/files/qaLiJWPAAceOZp6ZIWhi)

* Select **Website** from the options available.
* Select **Category** and enter **Conversion Name**.
* Enter the rest of the details and Submit.

![](/files/fp36pffWcRpKMOEvLEYX)

Select "**Install the tag yourself**" from the available options.

![](/files/DvsjtcJa8WvJ0jOWltvE)

1. Collect the global site tag from the "**Global site tag**" field.
2. Collect the event-specific tag from the "**Event Snippet**" field.

![](/files/HPGPcjWu2D2bdWy36qVa)

![](/files/DdHLsVuuMp7XthBwgjXq)

#### Add Postback in Offer18

* Login to the Affiliate Dashboard
* Offers **»** My Offers(Approved)

![](/files/97mV3iXNSufnJUfM30pW)

* Click on the Offer name to enter its configuration.
* Scroll Down to Postback Section&#x20;
* Select an event from Event Drop-down.
* Select "HTML Tag/iframe" the from Type Drop-down.
* Place the Global site tag and event snippet inside the Postback field
* Click on Add button

![](/files/FpxM0ofkUXl3i60IPzxj)

***

### Postback Results

Results can take up to 3 hours - 24 hours to reflect in Google Ads.

![](/files/semzZhcXNlOCXuNOTBcZ)

For more information visit

{% embed url="<https://support.google.com/google-ads/answer/12216424?rd=2&ref_topic=12215426&visit_id=637926888634649873-4209706850>" %}

{% embed url="<https://support.google.com/google-ads/answer/13707399?hl=en&ref_topic=13707811&sjid=178473964894936803-NC>" %}


---

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```
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```

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