> For the complete documentation index, see [llms.txt](https://knowledgebase.offer18.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://knowledgebase.offer18.com/affiliate/integration/google-ads-integration.md).
# Google Ads Integration
### Create Campaign
1\. Sign in to Google Ads Account
2\. Click on "**+ NEW CAMPAIGN**" to create a new campaign.
3\. Select Campaign Objective Like - **Sales, Leads, Website traffic,** etc.
4\. Define **Campaign Name, Targeting, and budget**
5\. Define **ad groups** and **keywords**
6\. Create ads **» Ad URL Options**
7\. Place **Affiliate Tracking URL** in "**Tracking Template**"
**Sample Affiliate Tracking URL**
```
https://example.o18.click/c?o=000000&m=0000&aff_click_id={gclid}
```
8\. Add URL Suffix (If any)
9\. Go to "Save ad"
For more information visit
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***
### Postback Setup
#### Create Conversion Event in Google Ads
* Tools & Settings.
* Select **Conversions** under **Measurement**.
* Click on the "**+**" sign to add a new conversion.
* Select **Website** from the options available.
* Select **Category** and enter **Conversion Name**.
* Enter the rest of the details and Submit.
Select "**Install the tag yourself**" from the available options.
1. Collect the global site tag from the "**Global site tag**" field.
2. Collect the event-specific tag from the "**Event Snippet**" field.
#### Add Postback in Offer18
* Login to the Affiliate Dashboard
* Offers **»** My Offers(Approved)
* Click on the Offer name to enter its configuration.
* Scroll Down to Postback Section
* Select an event from Event Drop-down.
* Select "HTML Tag/iframe" the from Type Drop-down.
* Place the Global site tag and event snippet inside the Postback field
* Click on Add button
***
### Postback Results
Results can take up to 3 hours - 24 hours to reflect in Google Ads.
For more information visit
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