# Google Ads Integration

### Create Campaign

1\. Sign in to Google Ads Account

2\. Click on "**+ NEW CAMPAIGN**" to create a new campaign.

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FvTVV4uiLFc7CGYx7Fc8y%2F1_EDITED.jpg?alt=media\&token=82e68476-095b-44b7-a778-4e1497a2b1e2)

3\. Select Campaign Objective Like - **Sales, Leads, Website traffic,** etc. 

4\. Define **Campaign Name, Targeting, and budget**

5\. Define **ad groups** and **keywords**

6\. Create ads **» Ad URL Options**

7\. Place **Affiliate Tracking URL** in "**Tracking Template**"

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2F3bMq4ZsdwmZWukvPb27j%2Fimage.png?alt=media\&token=3d0c2216-de28-4085-8e7e-98ace7a9a433)

**Sample Affiliate Tracking URL**

```
https://example.o18.click/c?o=000000&m=0000&aff_click_id={gclid}
```

8\. Add URL Suffix (If any)

9\. Go to "Save ad"

For more information visit

{% embed url="<https://support.google.com/google-ads/answer/6324971/>" %}

***

### Postback Setup

#### Create Conversion Event in Google Ads

* Tools & Settings.
* Select **Conversions** under **Measurement**.
* Click on the "**+**" sign to add a new conversion.

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2F98oM1gTBrtFC7iYnEThK%2FImage%20Edited.jpg?alt=media\&token=14fa39e7-5ea1-4b20-a65f-07748089f1dd)

* Select **Website** from the options available.
* Select **Category** and enter **Conversion Name**.
* Enter the rest of the details and Submit.

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FBlbSJCJekpT3oe3KgTvH%2F2_EDITED_1.jpg?alt=media\&token=01d3e9b1-e448-4c6c-a7ed-230cbbd60649)

Select "**Install the tag yourself**" from the available options.

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FEn5ZaUkq8T4esweWagRS%2Fimage.png?alt=media\&token=07b739e9-a499-452c-952c-0f357fcb4f2f)

1. Collect the global site tag from the "**Global site tag**" field.
2. Collect the event-specific tag from the "**Event Snippet**" field.

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FQ9qdBd8tOyTbBe1LStcx%2Fimage.png?alt=media\&token=5796aec5-cc24-464b-b471-ea4244ed0e50)

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2F2pDuDoCSrEZ3oTEoKlt0%2Fimage.png?alt=media\&token=78366345-3414-43b6-a910-9dc062ef0353)

#### Add Postback in Offer18

* Login to the Affiliate Dashboard
* Offers **»** My Offers(Approved)

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FvbiFHaZCUgkoaWGUfk35%2Fimage.png?alt=media\&token=113c6666-528f-44e5-b168-c634a4ca7f53)

* Click on the Offer name to enter its configuration.
* Scroll Down to Postback Section&#x20;
* Select an event from Event Drop-down.
* Select "HTML Tag/iframe" the from Type Drop-down.
* Place the Global site tag and event snippet inside the Postback field
* Click on Add button

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FbmL3aG1J2amx2A1b6nes%2Fimage.png?alt=media\&token=347683aa-d7d9-467a-82b8-f118553b7993)

***

### Postback Results

Results can take up to 3 hours - 24 hours to reflect in Google Ads.

![](https://295230641-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F41f2EboJipeUA6flsLGK%2Fuploads%2FFrvktsL10I1Vk1WhxYu6%2Fgoogle_results.png?alt=media\&token=ef8ef402-22de-400c-a924-547e3b46b469)

For more information visit

{% embed url="<https://support.google.com/google-ads/answer/12216424?rd=2&ref_topic=12215426&visit_id=637926888634649873-4209706850>" %}

{% embed url="<https://support.google.com/google-ads/answer/13707399?hl=en&ref_topic=13707811&sjid=178473964894936803-NC>" %}