Offer - Targeting Rules

1. Go to Offers » Offer-Approved

2. Click on the Offer name to enter in its configuration » Targeting Tab

3. Go to Targeting Version 2.0

This feature lets users add targeting rules to their offers, helping them reach specific types of traffic. You can set different actions for clicks, impressions, and conversions. This means you can control how your offers are shown to different audiences and improve your campaign performance.

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Steps to follow

• Go to "+Create Target Rule" to create a new Target rule for the offer.

• Define Rule name

• Select an action (on clicks, conversions, or impressions).
• Configure the targeting field by choosing a condition and value.
• Use the dropdown menu to show or hide the affiliate visibility of the target rule.

• Enable the rule (enabled by default).

• Go to Submit

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Actions

Action On Clicks

1. Allow Click: The click will be accepted and redirected to the offer URL.

2. Reject Click: The click will be blocked, and the user will be prevented from reaching the offer.

3. Fallback: The click will be redirected to either:

   • Fallback Offer: The click will be sent to a different, specified offer.

   • Fallback URL: The click will be redirected to a specified URL.

Action On Conversions

1. Approve Conversion: The conversion will be accepted and marked as an approved conversion.

2. Reject Conversion: The conversion will be blocked and marked as a rejected conversion.

3. Pending Conversion: The conversion will be held for further review before approval or rejection.

Action On Impressions

1. Allow Impression: The impression will be allowed and marked as an approved impression.

2. Reject Impression: The impression will be blocked and marked as a rejected impression.

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Targeting Conditions

These are the conditions within a Target Rule that determine which action to take on targeted traffic. The available conditions include:

• is equal: Triggers when the targeting value matches the value specified in the rule.

• not equal: Triggers when the targeting value does not match the value specified in the rule.

• not contains: Triggers when the specified value does not exist within the targeting value.

• contains: Triggers when the specified value exists within the targeting value.

• is empty: Triggers when the targeting value is empty.

• not empty: Triggers when the targeting value is not empty.

• greater than: Triggers when the targeting value is greater than the value specified in the rule.

• less than: Triggers when the targeting value is less than the value specified in the rule.

• between: Triggers when the targeting value falls between the high and low values defined in the rule.

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Targeting Fields

There are various fields available for targeting, such as

• Country

• OS

• Browser

• Device Type

• ISP

Other Fields

City, Device Brand, Bot, Source, User Language, Referral, IP, Landing Page, Conversion CTIT, Sub Affiliate ID, Aff Sub1, Aff Sub2, Aff Sub3, Aff Sub4, Aff Sub5, Adv Sub1, Adv Sub2, Adv Sub3, Adv Sub4, Adv Sub5, Google ID, Android ID, iOS ID, User Agent, Week Days