Offer - Fallback / JS Integration

1. Go to Offers » Offer-Approved

2. Click on the Offer name to enter in its configuration » Fallback / Integration Tab.

3. Select the postback integration type that aligns with how you are integrating with your advertiser for the offer. With this, you can ensure that your tracking is accurate by preventing false postback triggers.

"Whitelist Postback Referral Domain" in case of Image Pixel or iframe to avoid non attributed and unauthorized postback logs

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Fallback in Offer

Fallback helps to redirect the unutilized traffic of the particular campaign which could not be utilized due to various reasons. Fallback is the best way to optimize a campaign's performance and utilize the wasted traffic.

• Out of target clicks

• Blocked clicks

• Restricted traffic

Field	Description
Enable Fallback	Enable / Disable the state of Fallback
Fallback URL	Custom URL on which user wants to divert the traffic
Fallback Offer	Select already created an Offer on which the user wants to divert traffic
Fallback Offer Reports - Affiliate	Enabling this will show Fallback Offer Reports to Affiliate

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HTML / Javascript Tag Integration

In the Fallback / Integration tab, the user has to place the complete code given by the Advertiser in the field - HTML / Javascript Code.

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Impression

Place Impression URL in the "URL to Replace / Impressions Redirect" field later Impression Tracking URL can be collected.

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Force Affiliate Landing Redirect

One can control how traffic from an affiliate's default tracking link is redirected, based on the landing pages assigned to them.

Field	Description
Dedicated Landing Page	Traffic will be redirected only to the landing pages specifically assigned to the affiliate.
Dedicated + Open Landing Page	Traffic will be redirected to both the assigned landing page and any available open landing pages.