Postback Integration
Postback / Callback URL to be used as a mode of receiving / pulling Conversions recording from Advertiser Platform to Offer18.
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Offer18 automatically generates a standard Global Postback URL.
Offer / Advertiser specific Postbacks can be generated in this section.
Global Postback (S2S)
Example Offer URL
https://example.o18.click/c?o=000&a=0000&aff_click_id={tid}
Example Global Postback (S2S)
https://example.o18.click/p?m=000&tid={aff_click_id}
Image Pixel
Image pixel integration is completely dependent on the browser's cookies.
Example Image pixel
<img src="https://example.o18.click/p?m=0000&t=i&gb=1" width="0px" height="0px">
iframe Pixel
iframe pixel integration is completely dependent on the browser's cookies.
Example iframe pixel
<iframe src="https://example.o18.click/p?m=0000&t=f&gb=1" width="0px" height="0px"></iframe>
Postback Macro List
Macro Name
Parameters
Description
TID
tid
To receive a unique Click ID value being passed in Offer URL
Events
event
It will be used to receive Event values (install, signup, etc)
Adv Sub1 - Adv Sub5
adv_sub1 - adv_sub5
Receive additional value from Advertiser
Sale
sale
Recommended to use in CPS Campaign (&sale=000)
Payout
payout
Recommended to use in CPA Campaign (&payout=000)
Google Tag Manager
When the Client wants to place a pixel through Google Tag Manager. Using the Google Tag Manager template available in the user's account is recommended
Example GTM Postback
https://example.o18.click/p?m=0000&t=i&gb=1
Video Tutorial - How to configure Google Tag Manager Template.
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