Postback Integration

Postback / Callback URL to be used as a mode of receiving / pulling Conversions recording from Advertiser Platform to Offer18.

Go to Shortcuts » Postback

• Offer18 automatically generates a standard Global Postback URL.

• Offer / Advertiser specific Postbacks can be generated in this section.

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Global Postback (S2S)

It is always recommended to users of Offer18 to Coordinate with Advertiser Partner to ensure all the parameters and macros are properly implemented.

Example Offer URL

https://example.o18.click/c?o=000&a=0000&aff_click_id={tid}

Example Global Postback (S2S)

https://example.o18.click/p?m=000&tid={aff_click_id}

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Image Pixel

Image pixel integration is completely dependent on the browser's cookies.

When the image pixel is configured there is no requirement for &tid= parameter.

Example Image pixel

<img src="https://example.o18.click/p?m=0000&t=i&gb=1" width="0px" height="0px">

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iframe Pixel

iframe pixel integration is completely dependent on the browser's cookies.

When the iframe pixel is configured there is no requirement for &tid= parameter.

Example iframe pixel

<iframe src="https://example.o18.click/p?m=0000&t=f&gb=1" width="0px" height="0px"></iframe>

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Postback Macro List

Macro Name	Parameters	Description
TID	tid	To receive a unique Click ID value being passed in Offer URL
Events	event	It will be used to receive Event values (install, signup, etc)
Adv Sub1 - Adv Sub5	adv_sub1 - adv_sub5	Receive additional value from Advertiser
Sale	sale	Recommended to use in CPS Campaign (&sale=000)
Payout	payout	Recommended to use in CPA Campaign (&payout=000)
Currency	currency	3-digit currency code 🔗 View Currencies

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Google Tag Manager

When the Client wants to place a pixel through Google Tag Manager. Using the Google Tag Manager template available in the user's account is recommended

Example GTM Postback

https://example.o18.click/p?m=0000&t=i&gb=1

3KB

Offer18-Pixel-v5.tpl

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Video Tutorial - How to configure Google Tag Manager Template.