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On this page
  • Global Postback (S2S)
  • Image Pixel
  • iframe Pixel
  • Google Tag Manager

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  1. Network

Postback Integration

Postback / Callback URL to be used as a mode of receiving / pulling Conversions recording from Advertiser Platform to Offer18.

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Last updated 5 months ago

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Go to Shortcuts ยป Postback

  • Offer18 automatically generates a standard Global Postback URL.

  • Offer / Advertiser specific Postbacks can be generated in this section.


Global Postback (S2S)

It is always recommended to users of Offer18 to Coordinate with Advertiser Partner to ensure all the parameters and macros are properly implemented.

Example Offer URL

https://example.o18.click/c?o=000&a=0000&aff_click_id={tid}

Example Global Postback (S2S)

https://example.o18.click/p?m=000&tid={aff_click_id}


Image Pixel

Image pixel integration is completely dependent on the browser's cookies.

When the image pixel is configured there is no requirement for &tid= parameter.

Example Image pixel

<img src="https://example.o18.click/p?m=0000&t=i&gb=1" width="0px" height="0px">


iframe Pixel

iframe pixel integration is completely dependent on the browser's cookies.

When the iframe pixel is configured there is no requirement for &tid= parameter.

Example iframe pixel

<iframe src="https://example.o18.click/p?m=0000&t=f&gb=1" width="0px" height="0px"></iframe>


Postback Macro List

Macro Name

Parameters

Description

TID

tid

To receive a unique Click ID value being passed in Offer URL

Events

event

It will be used to receive Event values (install, signup, etc)

Adv Sub1 - Adv Sub5

adv_sub1 - adv_sub5

Receive additional value from Advertiser

Sale

sale

Recommended to use in CPS Campaign (&sale=000)

Payout

payout

Recommended to use in CPA Campaign (&payout=000)

Currency

currency

3-digit currency code


Google Tag Manager

When the Client wants to place a pixel through Google Tag Manager. Using the Google Tag Manager template available in the user's account is recommended

Example GTM Postback

https://example.o18.click/p?m=0000&t=i&gb=1

This template supports *.o18.click (Default Domain). To utilise a custom domain in the GTM Template, contact the support team.


Video Tutorial - How to configure Google Tag Manager Template.

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Offer18-TagTemplate-v3.tpl
Download Tag Manager Template