Tracking URL Macros

Correct use of tokens leads to uninterrupted Tracking flow if the Macros are not correctly configured in the Offer18 URL in that case, data didn't get exchanged between the user and his client.

Tokens are to be used in the Offer URL for the purpose of exchanging click information with the Advertiser.

Macro

Token

Description (when to use)

TID

{tid}

This is the Platform's unique Click ID Macro

Affiliate ID

{aff_id}

To pass Affiliate id in Offer URL

Sub Affiliate ID

{sub_aff_id}

To pass Sub-Affiliate id in Offer URL

Click IP Address

{ip}

To pass the IP address in Offer URL

Offer ID of Offer

{offerid}

To pass Offer ID in Offer URL

Offer Name of the Offer

{offername}

To pass Offer name in Offer URL

Device User Agent (url encoded)

{useragent}

To pass Device user agent in Offer URL

Device User Agent (raw format)

{raw_useragent}

To pass Raw Device user agent

Advertiser's ID

{adv_id}

To pass Advertiser account ID (Advertiser data)

Country Code (2-digit)

{country}

To pass Country name in Offer URL

Exact Click Time

{timestamp}

To pass click time in unix Timestamp format

Device ID (Affiliate Data)

{deviceid}

To pass device id in Offer URL (If received from Affiliates in Affiliate Tracking link)

Source (Affiliate Data)

{source}

To pass source data in Offer URL (If received from Affiliates in Affiliate Tracking link)

Google Advertising ID (Affiliate Data)

{googleaid}

To pass google id in Offer URL (If received from Affiliates in Affiliate Tracking link)

Android Device ID (Affiliate Data)

{androidid}

To pass android id in Offer URL (If received from Affiliates in Affiliate Tracking link)

IOS Device ID

{iosidfa}

To pass IDFA in Offer URL (If received from Affiliates in Affiliate Tracking link)

Operating System

{os}

To pass Operating system details in Offer URL

Operating System Versions

{os_ver}

To pass Operating system version details in Offer URL

random

{random}

To pass the random value in Offer URL

Addition Macros to pass more information in Advertiser URL

Macro

Token

Description

Dynamic Affiliate Sub1

{aff_sub1}