Tracking URL Macros
Correct use of tokens leads to uninterrupted Tracking flow if the Macros are not correctly configured in the Offer18 URL in that case, data didn't get exchanged between the user and his client.
Tokens are to be used in the Offer URL for the purpose of exchanging click information with the Advertiser.
Macro | Token | Description (when to use) |
TID | {tid} | This is the Platform's unique Click ID Macro |
Affiliate ID | {aff_id} | To pass Affiliate id in Offer URL |
Sub Affiliate ID | {sub_aff_id} | To pass Sub-Affiliate id in Offer URL |
Click IP Address | {ip} | To pass the IP address in Offer URL |
Offer ID of Offer | {offerid} | To pass Offer ID in Offer URL |
Offer Name of the Offer | {offername} | To pass Offer name in Offer URL |
Device User Agent (url encoded) | {useragent} | To pass Device user agent in Offer URL |
Device User Agent (raw format) | {raw_useragent} | To pass Raw Device user agent |
Advertiser's ID | {adv_id} | To pass Advertiser account ID (Advertiser data) |
Country Code (2-digit) | {country} | To pass Country name in Offer URL |
Exact Click Time | {timestamp} | To pass click time in unix Timestamp format |
Device ID (Affiliate Data) | {deviceid} | To pass device id in Offer URL (If received from Affiliates in Affiliate Tracking link) |
Source (Affiliate Data) | {source} | To pass source data in Offer URL (If received from Affiliates in Affiliate Tracking link) |
Google Advertising ID (Affiliate Data) | {googleaid} | To pass google id in Offer URL (If received from Affiliates in Affiliate Tracking link) |
Android Device ID (Affiliate Data) | {androidid} | To pass android id in Offer URL (If received from Affiliates in Affiliate Tracking link) |
IOS Device ID | {iosidfa} | To pass IDFA in Offer URL (If received from Affiliates in Affiliate Tracking link) |
Operating System | {os} | To pass Operating system details in Offer URL |
Operating System Versions | {os_ver} | To pass Operating system version details in Offer URL |
random | {random} | To pass the random value in Offer URL |
Addition Macros to pass more information in Advertiser URL
Macro | Token | Description |
Dynamic Affiliate Sub1 | {aff_sub1} | Additional Data to receive from Affiliate and pass in Offer URL |
Dynamic Affiliate Sub2 | {aff_sub2} | Additional Data to receive from Affiliate and pass in Offer URL |
Dynamic Affiliate Sub3 | {aff_sub3} | Additional Data to receive from Affiliate and pass in Offer URL |
Dynamic Affiliate Sub4 | {aff_sub4} | Additional Data to receive from Affiliate and pass in Offer URL |
Dynamic Affiliate Sub5 | {aff_sub5} | Additional Data to receive from Affiliate and pass in Offer URL |
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