# Advertiser URL Builder
By adding the parameters to the Offer URL one can send information about the source, performance, and uniqueness of incoming traffic.
{% hint style="info" %}
**For example:** With a single traffic source, Campaign might be generating lots of revenue, but if user is running with multiple sources, user and his Advertiser would want to know which of them is sending quality traffic that generates the most revenue.
{% endhint %}
When a user clicks an Affiliate Tracking Link, the parameters added by user are recorded at both the Affiliate and Advertiser end.
#### 1. Click on Shortcuts **ยป** Advertiser URL Builder
#### 2. Select the Partner Platform
One need to select a Platform that his Advertiser is using below is the list of pre-listed Platforms
#### 3. Paste your Offer URL under "Advertiser / Offer URL".
#### Benefits
* While creating the Campaign it gets easier for users to place and get Tracking URLs immediately.
* Campaign links are a combination of various information such as URL address followed by a question mark (?), and then campaign variables will be separated by ampersands(&),
```
For example
http://www.example.com/?traffic_source=adsite&taffic_click=adcampaign&traffic_sub1=sub_adsite&operatingsystem=windows&browser=chrome&useragent=ua.
```
* The URL Builder has more than ready to go configuration consisting of 18 Partners with their most common fields.
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# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://knowledgebase.offer18.com/network/offers/advertiser-url-builder.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.